30k! Time is flying but the campaign almost feels too long. Too stagnant. And here I am coming through in my strength as a procrastinator, determined to push us through to the end.
There’s been so much happening behind the scenes over the last few weeks (how did we only start this campaign October 6?!) from talking to potential investors, interviewing and hiring new team members, and planning out a few updates to the LUV location before we can call it home next month.
It’s been a blast to envision the details that will make the Sunset Beach location feel like Neat and although we had a good idea for the colors and some design elements, we last minute asked our friend Ruthi to help us out! As an interior designer who has brought many beautiful cafes to life, including our Costa Mesa location, I’m so excited to have her helping us bring the pieces together at this new location too.
Working with Ruthi has already sparked a fresh excitement. After reading through her brand questionnaire, I got clear on what I want for this new location. My hope is that the space comes alive through you all. Switching out records, observing the roasting process, participating in grounding rhythms… Neat Sunset Beach will be a hands-on shop! Tactile senses and a nod to the five elements will replace wi-fi and laptops. A sanctuary from the digital world. And when you leave, the shop will have changed. Marks in the sound log and glass panes now colorful, your presence will be felt here.
I’m researching fun elements like a tide clock (didn’t even know that existed) as a gentle push to get us outside. And what if we turn the outdoor bathroom into a shower so that people can rinse off after a swim or surf! Bike racks for all of the PCH cyclists?
This is going to be fun.
Look for updates every day this week! Like I said, I’m determined to push us to the finish line right up to midnight on Sunday.
Oh and have you seen your referral code? If you’ve contributed anything to the campaign you already have one assigned. Log in and go to your account to find your specific code to share with friends! When anyone uses your code, you’ll earn Neat points. Basically you get a free drink every time someone uses your specific code to contribute to our campaign.
Thanks friends!